Thursday, June 25, 2009

Why is Apple gear more expensive in Ireland

If you compare prices on the Apple US and Apple Ireland sites, you will see examples like a MacBook Pro $1499 US / €1449 Euros.

Or the new iPhone 3G S - $299 US - €299 Euros.

What's wrong with this picture!
If you do a currency conversion its more like $1,499 US = €1,076 Euros, and $299 US = €215 Euros.

Why is it more expensive in Ireland?
It can't be the stores adding profit, because you can buy directly online. And it can't be the cost of importing Macs into Ireland - as the hardware is MADE HERE (in Cork). Or was (I just found this). And if it WAS expense from importing, why is it cheaper in the UK? (£1,149.00 GBP = €1,347.83 EUR) The UK's even further than Ireland from the US.

So what is it? Who gets the extra profit?

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